“Whether it’s a personal choice or a strategic business decision, emotions often crowd out objectivity. After all, executives are only human, too,” Vermeulen writes in the Harvard Business Review. “Precisely because strategic choices are such important ones, loaded with anxiety and uncertainty … people start to ‘follow their heart,’ ‘rely on intuition’ and ‘gut feeling,’ overestimate their chances of success, and let their commitment escalate.”
Vermeulen stresses that great leaders cannot allow emotional bonds to obscure sound judgment. Below, read his three tips on how to make sure you never make an emotional decision when the clock is ticking.