Recently there was a commercial promoting the plan B one step emergency conceptive pill taken by mouth after having unprotected sex. Used ultimately to prevent pregnancy. One disclaimer is that the pill does not prevent STDs and should not be taken routinely. It is recommended that this plan B pill be taken within 72 hours of unprotected intercourse. Studies show that if the pill is taken within this time frame it decreases chance of pregnancy by 89% by preventing the female’s eggs from being released and or by preventing an already fertilized egg from implanting.

This commercial seems to be promoting causal sex and a causal fix. This commercial in its 90 second duration fails to inform us that this pill is the equivalent to a mega dose of a regular birth control pill which would be about 50 regular birth control pills all at once. The commercial plays with the imagery of a woman in bed in a not so good mood who jumps up and goes in search of her solution, which in the case is the morning after pill. After she receives the pills the woman and many others are then seen happy smiling, shopping and carrying on with their daily lives. Which of course can certainly be the case with some woman, although we must recognize that every coin has two sides.

This commercial doesn’t show the woman experiencing extreme abdominal cramping, vomiting, or excessive bleeding. It doesn’t show that woman going to the doctor’s office to be tested for the STD’s that there pill didn’t protect her from. Furthermore they don’t tell us that there are no long term studies with a sufficient amount of participants to show whether women, especially young women, will permanently be damaged or risk such diseases as cancer, from these chemicals being given in such high doses.

When the media is trying to sell a product we must realize and understand that they are trying to do exactly that, sell us. They want us to know every pro of this product and in the last 5 second we may get lucky and hear a fast voice run through a list of side effects which is often drowned out by music and people laughing and looking like there having a great time. When we see products such as the plan B pill, or any product for that matter, we must look at both sides of the coin and not pretend the other side does not exist.

We have to get to a point where we are able to form our own opinions, thoughts and ideas. Far too often the media acts as the biggest form of peer pressure, especially to our young adults and teenagers. We allow the influence of the media to dictate what we believe to fact or fiction, good or bad, acceptable or unacceptable. It is completely fine to not agree with something or to have an opposing opinion to mass media. Let your opinion be heard, you don’t have fit in with the common beliefs of the majority if that’s not what you believe to be true. Stand up, speak out, you were born to be different.

We would love you hear your thoughts and opinions about the plan B pill or any other media attempts to sell or convince you of one thing or another.


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